Retailers are firmly on board the digital transformation train, reinventing how they do business to delight consumers with omnichannel and personalized experiences. Gone are monolithic technology stacks, replaced with agile and composable architecture models that support the success of the business today and into the future.
However, in the rush to digitize, many retailers overlook the unprecedented volumes of data these new (and existing) technologies generate. While plenty of thought is invested in optimizing the customer experience (CX), establishing how to manage the storage and analysis of so much data is often an afterthought.