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Johnson Brothers (JB), the 4th largest wholesaler and 3rd largest wine distributor in the US, manages over 27,000 unique alcohol products, each subject to different regulations, pricing structures, and distribution rules. JB partnered with Digibee and leveraged our cutting-edge technology to successfully tackle their integration challenges.
In the ever-evolving landscape of information technology, trends come and go. From the Y2K frenzy to the buzzword bonanza of big data, cloud computing and microservices, tech vendors often find themselves riding the same bandwagon, whether the solutions truly warrant the enthusiasm or not. Today, the wave we’re all surfing is Artificial Intelligence (AI). It seems like everyone has an AI marketing message, but how many are releasing features that genuinely deliver real value?
In this blog post, I’m going to share a preview of innovations we’re adding to the Digibee Integration Platform in 2024 – and connect the dots on how they support our commitment to empower all developers to build integrations that enable faster, better development cycles.
As you plan your development projects for 2024, I encourage you to read this blog while imagining how Digibee can empower you to meet and exceed your development timelines and objectives – and to unburden your development team to build and innovate.
>> Book a personalized demo with our team of experts and see how Digibee’s iPaaS will bring efficiency to your business.
For starters, let’s talk about what we mean when we say Digibee is the developer’s choice for integration.
Before Digibee, sophisticated integration use cases were the domain of a handful of legacy iPaaS solutions. These integrations require the work of specialized integration developers to build and maintain. In most organizations, this specialization creates a bottleneck and a backlog of development projects – as developers wait for integration work to be completed.
But there is a world of work that currently happens outside of the iPaaS platforms. Estimates show that a full two thirds of integrations are point to point, being completed by custom coding. So, these complex integrations aren’t being done by integration developers via iPaaS platforms or other integration tools. This coding time and effort should be avoidable, and it forces developers to do work that lacks both scale and governance.
Being the developer’s choice means delivering a platform for all developers to replace mundane coding and work that needs to be repeated. It means any developer can build sophisticated, enterprise use case integrations. It means all integrations can be built via a true iPaaS, leaving behind the hassles that come with writing, documenting and maintaining custom code.
As I mentioned above, there is no shortage of noise in the market about AI and its applications for the enterprise. I’m not being dismissive, there are some really interesting uses of AI and machine learning in play now – and many are being developed across a host of industries. My goal in this blog post is to be very specific on Digibee’s mission in this area and what it means for our customers.
Let me say first that Digibee has always been about abstracting away mundane tasks so developers can focus their time and effort on innovating and building, not integration-related coding. As the only enterprise-grade integration platform born in the cloud, Digibee’s containerized architecture means change management, scale, and reuse are core capabilities of the Digibee Integration Platform. That’s in our DNA, AI enablement or not.
Our product team is using AI to bolster this core mission of developer empowerment. You may have seen in June we introduced the Digibee AI assistant – a new capability in our customer training portal: the Digibee Academy 2.0. The technology is unique and AI-driven and tailored to answer questions in real-time from customers seeking information.
More recently, we introduced AI-based generator for documentation, as described in this KM World article:
“Despite its significance, creating detailed, clear integration documentation is rarely a simple, quick task. The manual documentation process is often wrought with inconsistencies, inaccuracies, and communication gaps that become more detrimental than originally intended, according to the vendor.
Digibee’s AI Generator for Pipeline Documentation is engineered to revolutionize this experience, reducing the time and effort spent on the manual production and management of pipeline documentation. This capability aims to deliver greater comprehension and clarity in the understanding of integration processes—for both technical and business users alike—through holistic pipeline analysis.”
This is the perfect example of how we’re using AI – to intelligently automate tasks that are both mundane and at risk of costly human error.
The releases being planned between now and mid-2024 carry on this same theme, including a truly differentiated debugging experience, a first of its kind tool to migrate integrations onto Digibee from legacy integration platforms, and a pipeline generator.
In terms of empowering development teams to focus on development and not integration, these AI-led enhancements are turbo charging our already powerful engine. The future is bright for our customers.
I highly encourage leaders of development and architecture teams to schedule a demo with Digibee and let us share our capabilities. We find more and more that our new customers are those running one of the legacy iPaaS platforms, seeking a way to burn down the backlog of development projects that complicated integrations are holding up. Tell us your plans and we’ll show how we can help!
Working at Digibee, we sometimes get the opportunity to travel to events and interact with a broad range of people. As noted in previous posts, this is a really enjoyable part of the job. The recent Gartner Symposium in Florida was no exception.
Since we engage with people who are interested in evolving their integration strategies, many of the discussions focus on the inefficiencies of existing integration infrastructure and the need to modernize what isn’t working. Top of the list is the massive imbalance in resources required to simply maintain the status quo.
Inevitably, the conversation shifts to what could be achieved if these resources were liberated. Instead of talking about what isn’t working, we focus on innovation. When the enterprise is able to redirect finite development talent to unlock business potential, the sky is truly the limit.
>> Book a personalized demo with our team of experts and see how Digibee’s iPaaS will bring efficiency to your business.
Based on input from Digibee customers and the industry overall, it’s not uncommon for integration work to consume a significant portion of a company’s IT budget.
In the 2023 Digibee State of Enterprise Integration report, the majority of survey respondents indicated that up to 25% of their IT budget is spent on integration. And it’s not uncommon to see enterprises spending much more.
Marfrig, an international food company and a new customer for Digibee, was shocked to see that they were investing 40%-50% of developer budget on integrations. The company wanted to rein in these costs and redirect resources to higher value work, key considerations in Marfrig’s decision to move to Digibee.
“Every time we wanted to build a new project, we had to evaluate the budget. I was shocked to see after looking at the breakdown, 40%-50% of the developer budget was being spent on integrations, not on the core business. We knew that needed to change, which led us to Digibee.”
Joel Santiago,
Diretor de TI América do Sul – CIO, Marfrig
Along with a significant allocation of resources, the integration budget must also fund maintenance and training. With traditional integration solutions this adds up quickly. In the Digibee report, survey respondents indicate that almost 40% of their integration budget is spent in these areas.
One discussion from the Symposium was with the head of applications development at an industry-leading workspace products company.
The business relies on a team of 10 developers trained on the traditional integration solution that’s been in place for years. Although this represents one of the largest dedicated groups within IT, the team is unable to keep up with demands from the organization. The result? A chronic backlog of IT initiatives. Important innovation tracks are in stasis as developers invest all of their time maintaining the existing system.
We explored the Digibee value proposition where every developer is empowered to integrate, distributing the workload across the entire team. Instead of placing all of the pressure on a subset of resources, Digibee makes light work with many hands.
Even the most junior developers contribute, freeing up senior developers to focus on higher value work that supports the future success of the business.
So where would business leaders dedicate repurposed integration resources if they had their way? Based on my discussions at Symposium, and backed up by the Spiceworks State of IT 2024 study, IT budget investment priorities tend to include:
None of these initiatives are possible without software developers and engineers to carry out the work. With traditional integration solutions, a large swathe of a company’s IT resources are unable to focus on innovation. With Digibee, your entire team is enabled.
Digibee is dedicated to helping organizations succeed in their transition to a contemporary integration strategy. Our iPaaS technology liberates developers from mindless maintenance tasks, redirecting these valuable resources to focus on the highest value projects that benefit the business.
Along with extending your existing resource base to do more, our all-in-one pricing model includes maintenance and support at no extra charge. With Digibee, you free up resources and IT budget, ensuring the business is able to advance the truly important work.
For a deep dive into enterprise integration today and into the future, download a free copy of the Digibee 2023 State of Enterprise Integration report.
If you have an integration story you’d like to share or you’re in the midst of a project you’d like to discuss, please contact us. If you’re interested in more information about Digibee, visit our website or, if you prefer, schedule a demo.
The Forrester Technology and Data Strategy event in Austin TX occurred earlier this month. Our team was especially pleased to attend and co-present with Alec Irwin, lead integration developer at Johnson Brothers, a prominent wine, beer, and spirits distributor in the US.
Digibee has partnered with Johnson Brothers on a significant enterprise integration implementation, helping the company transition from its on-premises solution (in place for six years) to Digibee’s born in the cloud iPaaS.
The work is particularly exciting in that we’ve achieved such impressive results. For example, modernizing six years of on-premises integrations to Digibee’s iPaaS in less than six months. Plus, the implementation was 70% faster versus upgrading to the new version of the legacy product.
Integration has become an essential component for businesses to achieve their strategic goals. But, not all integration solutions are the same. Digibee’s innovative iPaaS solution offers essential benefits that traditional integration providers can’t match.
Check out this infographic highlighting six ways leveraging Digibee’s platform can support your digital transformation strategy – saving you time, money, resources, and frustration.
More and more enterprises are prioritizing digital transformation and cloud migration initiatives to modernize their operations. That’s when adopting an integration strategy becomes crucial. However, finding the right integration tool can be daunting.
Devoted father, leader, techie, biker, and globetrotter are just a few of the ways to describe our dynamic, inspiring, and dedicated Head of Cloud Engineering & Global Operations, Tiago Bernardinelli. Tiago’s enthusiasm for Digibee is infectious, read on and see for yourself. 
Although reluctant to talk about herself at first, I am thrilled she agreed to let me interview her so we could have a lovely conversation about her exciting work on the People Team. She’s an analyst, fitness-enthusiast, a pugilist (I learned a new word!), a globetrotter, and a bibliophile. Meet this people-oriented, inspiring, hard-working Digibee, it’s our Head of People Design, Naouel Saadi!
Digibee debuted in North America in early 2022, fresh off our series A raise ($25M). And although we hit the ground running, like any young tech company offering a new way to do an old thing, getting the market to notice was an uphill battle.
Yes, there were low-code integration solutions already on the market, but Digibee introduced prepackaged, reusable capsules, providing unprecedented efficiencies in how companies integrate.
Instead of expecting our customers to build API triggers from the ground up, we customized the process, providing a collection of prebuilt options for an even faster time to value. Plus we deliver one of the very best user experiences in the business, bar none.
Since those early days, we’ve hit a lot of new and impressive milestones. Along with an incredible 70% close rate on our proofs-of concept, we’re building new partnerships with customers every day. Our biggest accomplishment so far? A crazy successful Series B raise ($60M) in June 2023.
After plenty of hard work and many impressive achievements, I think it’s safe to say that Digibee has finally, officially, arrived.
>> Book a personalized demo with our team of experts and see how Digibee’s iPaaS will bring efficiency to your business.
In technology, validation comes in different forms. First there is the inspiration and trust we receive from our customers. We are fortunate to work with creative organizations across many different industries that, like Digibee, are working hard to be the best they can be.
Second is the confidence and trust we inspire in our investors. Talk about putting your money where your mouth is! Starting with our $6M seed round in February, 2019, a $25M Series A round in early 2022, and our amazing $60M Series B round just a few months ago. Smart and successful investors truly believe in Digibee, helping us achieve total funding of over $90M. Trust personified.
Then there are the industry experts, the analysts and insiders who leverage years of experience to forecast where technology is going (and who’s helping to get it there). While large, traditional enterprise software companies may be inured to analyst coverage, for Digibee, this form of recognition serves as a tangible proof point that the hard work we’re doing is paying off.
A recent achievement is Digibee’s inclusion in the IDC Innovators: Integration and API Management Tools and Technologies 2023 report, by Shari Lava and Andrew Gens. Shari has deep experience and knowledge of the industry to help guide corporate strategy.
The experts at IDC highlight Digibee’s modern, low-code platform, our amazing visual canvas, reusable capsules, customized API triggers, and event management capabilities.
“Digibee was chosen as an IDC Innovator due to its work on the cutting edge of integration for cloud-native deployments.”
Source: IDC
While we’ve always considered our work to be cutting edge, it is incredibly meaningful to have leading industry experts put it in writing.
Read the report for the full story on how Digibee is offering a differentiated approach within a rapidly changing market, or visit our website.
I had a truly joyful discussion with the charismatic, funny, and insightful Rafael Nóbrega, our recently-named Product Chief of Staff. His energy is infectious, and I’m sure I could’ve talked to him for hours about his exciting work at Digibee, his plans for the future, and how he delivers a high performance at work without giving up his personal life.
This ebook covers how financial services organizations can ensure flexibility, agility, and scalability to stay relevant in a digital-first world.
More and more, financial services organizations are turning to the cloud and modern technology as a way to grow their business and generate revenue. Transitioning away from aging on-premises infrastructure has become vital to ensure success in the finance vertical.
For banks and financial services providers to succeed, they will need to leverage new tools and technologies to meet changing consumer demands – while also maximizing efficiency and boosting their bottom lines. Technology impacts convenience, profitability, efficiency and security in financial services.
This ebook, pulled from the 2023 State of Enterprise Integration report, provides insights to help businesses stay ahead of their competitors.
According to the Digibee State of Enterprise Integration report for Manufacturing, gaining
the ability to leverage artificial intelligence and automation is among the top three reasons
manufacturers are moving to the cloud in their digital transformation journeys:
Manufacturers are leveraging technology in:
X