Digibee was born when Peter, Vitor and I got together to make an e-commerce platform, in just six months, that should connect rural producers to the final consumer. We met this demand and thought about continuing along that line, but we realized that our world was B2B software. It was then that we invested in what would be our differential: a robust and secure system integration platform, but that simply connects any system or service, in any language or protocol.
This integration platform would be sold to help large companies, especially in this constant phase of digital transformation. Who helped us in this direction was Flávio Pripas, who was head of Cubo Itaú, and he sent us a very important message: “You are doing a lot. Focus on a service and be very good at it.” And he even managed to give us some positions at Cube, where we are today.
2018 was a difficult year, just eating grass and putting money out of my own pocket, until we met Geraldo Neto, from the GAA Investments fund in the United States, who bet on us and invested in Digibee. Soon after, we also met Paulo Veras, from 99 – who, in addition to believing and becoming our partner, brought all his history and intelligence into Digibee.
Last year was our turnaround: we managed to explode in sales and ended the year with 78 customers and a series of partnerships with important companies such as Accenture, IBM, DXC, SAP and TOTVS. These deals helped us build our integration platform story and attract new investors at the end of the year.
We now count on the advice and the heart of someone of great weight: Laércio Albuquerque (he again!), Now president of Cisco. I joke that he is our second “celebrity.” With all his experience in B2B, Laércio has been supporting us a lot, besides helping to develop our social area to give back to society what we are gaining.
This funding was undoubtedly important for our operation in Brazil, which will have another famous face as its president: Luiz Adolfo Gruppi Afonso, whom we all know as Laga. But the main objective of these investments is to fund our international expansion, which will be based on the United States. I’m going there with the team in this new operation, which should be even bigger.
The urgency has not changed
This trajectory changed my worldview, but not my sense of urgency. I’m still an extreme guy, who takes things to do passionately. “Doing” is much nicer than “having;” our surrender to society is much more important and pleasurable than anything else. And in that respect, I can say that working at Digibee is what excites me the most.
Then we go back to the history of covid 19. I was already set to change until, suddenly, everything was postponed, and this operation was delayed until the second quarter 2021. But I refuse to be defeated by the virus. Again, it has to be treated seriously, but it won’t be used as an excuse; we will continue with all the sense of urgency and the absolute focus on the development of our integration platform and most of all, customer success. That has been the cornerstone of Digibee until now.
We have a team of 50 people that I am very proud of. There is a sense of belonging, and it is instrumental in going through this storm. While our work in Brazil is on a bit of cruise control and will have to avoid this storm that suddenly appeared, the operation in the United States is ready to take off, waiting only for the “ok” of the control tower. When the storm passes, Digibee will be better, more focused, more digital and with more structured processes. It will emerge from this crisis strengthened and ready to assume its role in delivering to society.
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