Crisis management case studies from IT experts and business leaders that examine forecasts and trends of the covid 19 effect on businesses.
When the World Health Organization issued a warning in December 2019 about pneumonia occurring in Wuhan, the seventh largest city in China, despite the evident severity of the news, hardly anyone would be able to imagine what would happen in less than three months.
Like an invisible avalanche, revealed in a sequence of fatalities spread to all countries of the globe and accompanied by apocalyptic news, covid 19 forced the entire world to limit activities, restrict the movement of people and close borders.
The Covid-19 business impact was direct and widespread. “When companies do crisis management drills, ‘pandemic’ is the bottom of the scale. This time, we had a crisis like this without going through the previous stages, ”said Paulo Henrique Farroco, CIO at Carrefour.
Crisis management: Understanding this impact
In order to understand what changes and learnings the pandemic will bequeath to us, in May of this year, we did our 1st Happy Hour DigibeeR, a relaxed but profound chat, which involved, in addition to Farroco, Domingos Bruno, CIO for the Latin America (Latam) of McDonald’s, and Luiz Adolfo Gruppi Afonso, Laga, president of Digibee.
“Our second largest market in Latin America was entirely closed,” says Domingos. Laga, in turn, during the conversation, highlighted numerous themes; one of them, the home-office, which is no longer a possibility but the only option for many companies and professionals. “The pandemic has overcome resistance to the home-office,” he declared.
As a result of this meeting, we produced a report covering the meeting. However, we are not limited to what was discussed at the time, we incorporated research data and information obtained during the months of May and June into the material. We also interviewed Rodrigo Bernardinelli, Digibee’s CEO, and innovation consultant Arthur Igreja.
At the head of Digibee and following the search for its customers for technology that helps them adapt to the new reality, Bernardinelli added, to the Report, his vision of this experience. “It was the most extensive and complex crisis management I have ever been through. At the same time that we adapted our operations overnight, we had to give all the necessary support, simultaneously, to all our customers ”
Innovation as a fundamental resource
More than an analysis of the moment, the innovation consultant Arthur Igreja sought to project the future from the undeniable transformations that the pandemic imposed and will continue to impose on consumption and business.
The crisis has reached and still reaches unimaginable levels, leading, in many cases, traditional companies to “become” startups, in the sense of needing to transform their businesses overnight.
However, for the Church, caution and attention remain essential ingredients of the recipe to understand, support and overcome what is happening today and what is yet to come. “There is a tendency to exaggerate what we are experiencing at the moment. The output will be a hybrid model, which adds digital without forgetting the physical environment ”
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