Reboot and Accelerate your Digital Transformation Strategy


Digibee, 06/08/2020

The topic currently dominating our news feed is the COVID-19 pandemic. Entire economic sectors are on hold and now everyone has a personal story to tell. The impact of the pandemic knows no bounds – from remote work and homeschooling, job loss, the toilet paper shortage, to social distancing measures disrupting thousands of people’s daily routine. Corporations need to adapt quickly to maintain a productive workforce and connect with consumers. The “new normal” demands the digital transformation of our daily tasks including work, school, doctors’ appointments, shopping, and even gatherings with family and friends.

What is Digital Transformation?

For CIO’s, the elephant in the room is Digital Transformation — the IT trend boasted by all research institutes has not only become a reality, but also a business necessity overnight. Digital Transformation is the process for which your business needs to adopt the use of new, fast, and frequently changing technologies to solve new challenges facing the market using cloud-based systems, ready-made products, and edge processing strategies.

Of course, the adoption of such systems comes with its own set of issues. The architecture behind the digital infrastructure in an enterprise company needs to be cost-efficient, drive revenue-boosting activities, and maintain security and continuity at scale. For CIOs, this is not an easy task.

Is your e-commerce strategy up to speed?

According to McKinsey’s consumer-sentiment surveys, there has been a significant increase in online sales with innovation in the space of digital activities — from ordering groceries online to telemedicine.

To be digitally successful means to have a close relationship with the customer. Retailers and Consumer Packaged Goods manufacturers that were digitally prepared and could understand the evolving needs of customers have been able to take advantage of their technology investments to maintain and even increase revenue. For those that were behind the digital clock, they are left without a way to adapt to market changes that have, in some cases, resulted in bankruptcy.  In summary, not being digital is equivalent to being extinct.

The New World of Digital Dexterity

The modern business model requires is digital dexterity. However, simply adding a digital layer to a company’s business may not suffice. What could go wrong?

  • Chat Robot on Website – A company added a robot chat to its website, without a supportive knowledge base. This required the same number of tech support FTE’s as before, resulting in a fancy, yet useless greeter creating additional work for the helpdesk.
  • E-commerce outplaced to – The marketplace giant determined that the product was non-essential during the COVID-19 crisis, stopped selling and delivering this product. This shut down the company’s only source of revenue.

Some years ago, Gartner asserted that every company is an IT company. This assumption has created a deep chasm between the “old way” of doing business and the new reality that requires companies’ IT departments to exist and thrive in the new digital normal.

The question at hand is: How can you reboot your IT infrastructure and legacy platforms to incorporate new services that accelerate digital adoption?

The answer:  Use a hybrid integration platform (HIP).

What is a Hybrid Integration Platform?

A HIP is a system that enables any user to establish connections between legacy and cloud systems, determine data-flow behavior, and effectively all run operations without deploying new codes on either system. To better understand how and HIP can be used, let’s take a quick look at an e-commerce use case.

Large e-commerce company used a HIP to :

  1. Establish a self-managed e-commerce solution that was connected to the legacy ERP system for production demand and finance forecasting
  2. Integrate with their cloud-based CRM and digital marketing systems
  3. Create a master system for third party marketplaces, fulfillment, distribution and logistics providers

HIP made this complex task more simple by:

  1. Orchestrating all sales processes from end-to-end including different pricing
  2. Create events and data triggers until the client receives the order
  3. Integrate across the enterprise 10x faster than classic integration projects while maintaining revenue operations and security

About Digibee

Digibee’s hybrid integration platform quickly connects your enterprise business to the digital world — without a single line of code. Simplify complex integrations using a low-code, turnkey platform (simplexity).

Our unique, cloud-native platform provides an innovative and flexible solution to the integration challenge all CIOs face 10x faster and 6x cheaper than any other integration approach in the market.


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