The future is now and cannot be postponed
June 10, 2020
I really like to make things happen, but when I need to talk about myself, I have a certain difficulty. But come on: I’m Rodrigo Bernardinelli and I’m 41 years old; I am the father of Gigi, 9 years old, Gabi, 8 years old, and husband of Adriana. Yes, I am a very family guy and I like […]
Written by: Digibee

I really like to make things happen, but when I need to talk about myself, I have a certain difficulty. But come on: I’m Rodrigo Bernardinelli and I’m 41 years old; I am the father of Gigi, 9 years old, Gabi, 8 years old, and husband of Adriana. Yes, I am a very family guy and I like to spend a lot of time with them.

Oh, and there’s Mel, our dog. I didn’t want to have dogs at home, but you know … my daughters insisted too much. Do you know where she sleeps every day? With me, in my bed …

Our family is very sociable: we love to host people, throw parties, all that stuff. We hardly have an empty house. Obviously, this is the case now, in April 2020, because of the coronavirus. It is a pandemic that we must take seriously. After all, companies come and go, but human lives do not.

Above all, our thoughts are with those who have been affected by the virus, especially those who are sick and their families. We wish them a speedy recovery and remain inspired by those on the front lines, particularly health workers and other professionals who are caring for people around the world.

And for those who are able to work from home, it’s time to continue. This is our case here at Digibee. Of course, we had plans changed due to the covid-19 crisis, but we still managed to have a great result in the first quarter of this year. And we will continue full throttle during this time of turbulence, about to begin our international expansion.

I am very proud of the work we are doing and I am very happy to say, with all certainty, that Digibee is my professional peak. It was founded in 2017 along with two other partners: Peter Kreslins and Vitor Sousa. I’ll tell you how it happened.

A little bit of history…

I can say that I was a “developer” since I was a kid, when I learned to use the computer. My dream was to work in the technology area, following in the footsteps of my father, Pedro Bernardinelli, who was an IT executive at several companies.

My first job as a real developer was at FIA (Fundação Instituto de Administração), linked to FEA-USP (Faculty of Economics, Administration and Accounting at Universidade São Paulo). Who took me to the FIA ​​was my professor at the time, Francisco Milreu.

Then, I started at Computer Associates, by the hands of Sandro de Camargo and Ricardo Fernandes. There was my “creation”, I can say. I worked in the area of ​​services and pre-sales and I stood out in some projects.

One day, I received an offer to take on technical management and I was counting on it until Marco Leone, president, appeared at my desk and said to me: “I heard that you are going to be a manager. Cool. But have you seen yourself in the commercial area? ” I replied: “now, of course, I think about it for my future”. And behold, he asks me: “when is this future?”. I had no other answer. He just said: “my future is now”.

My legs were shaking, but I took up the challenge and went to work in the commercial area. I exceeded the sales quota by more than 200% in the first year, reporting directly to Laércio Albuquerque, who was sales manager at the time, I also to Roberto Guerra, regional director.

I took the tricks of the business world and left CA after six years, when I went to HP. Things were different there; I was just another salesman among so many others. I can say that, there, I created the biggest “shell” as a salesman, because I was challenged all the time. I can only thank my leaders at HP Marcos Gaspar, Milton Cruz, Paulo Macedo and Silvio Maemura.

It took two and a half years of HP and eight more months of a quick stint at IBM before I returned to CA Technologies. I met Laércio Albuquerque and met Peter Kreslins, who worked in the pre-sale together with Christian Lewis, another great leader in my training. We started working and climbing together – Peter became technical director, and I became head of an area called DevOps Solution Sales in Latin America.

After another six years of CA, there was another great turning point in my life: I became head of sales for a startup called Zup, founded by the beasts Bruno Pierobon, Gustavo Debs, Felipe Almeida and Flavio Zago. I brought Peter with me to be the pre-sales director, and there we started working with Vitor Sousa – who we already knew from the days of CA, when he was technology superintendent at Santander. We made several successful partnerships, which ignited the flame of entrepreneurship in me.

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