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The Pros and Cons of APIs and How Enterprise iPaaS Helps

The path to digital transformation is never a smooth one, with most enterprises facing some serious house cleaning before they achieve their desired future state. Typically, we focus our efforts on the legacy systems and non-cloud-native applications holding us back. Rarely do we place APIs in this category.

Long the savior of IT teams around the world, APIs have helped us simplify integrations, support communication between systems, and liberate applications from siloed, monolithic architecture.  While impressive (and imperative) capabilities for the enterprise, APIs bring their own legacy challenges to the table.

To ensure the success of your enterprise integration strategy, the modernization of APIs must be a part of the plan.

>> Book a personalized demo with our team of experts and see how Digibee’s iPaaS will bring efficiency to your business. 

Top Findings: Digibee’s 2023 State of Enterprise Integration Report – Migrating to the Cloud

In 2023, Digibee conducted our second annual State of Enterprise Integration survey, reaching out to one thousand CTOs, CIOs, system architects, and web developers in North America. 

In this series, we examine the top findings uncovered in the report, including the number one objective of organizations when implementing enterprise integration: cloud migration

Digibee Employee Highlight Series: Fabricio Inocêncio, Head of Education and Documentation

Passionate educator, technology enthusiast, metalhead, diversity advocate, musician…meet our dynamic and driven Head of Education and Documentation Fabricio Inocêncio! I’m certain I could’ve talked with Fabricio for hours, but I had to let him get back to his important work helping to make Digibee a better place for our team and customers!

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Cloud Migration Checklist: Transition to the Cloud in 6 Simple Steps

Cloud migration is becoming more and more common – and increasingly complex. While most organizations have moved at least some of their digital assets to the cloud, cloud migration strategies remain prone to disruptions and delays.

But failure is not inevitable. A carefully developed cloud migration roadmap can help you remove roadblocks and avoid common pitfalls. Follow this simple cloud migration checklist to ensure you have everything you need in place for a smooth transition.

>> Book a personalized demo with our team of experts and see how Digibee’s iPaaS will bring efficiency to your business. 

6 Steps to Optimize Your Cloud Migration

Digital transformation and cloud migration initiatives have become the number one reason enterprises embrace integration. And while partnering with an integration solutions provider can help minimize disruptions and downtime during the migration process, you’ll still need a cloud migration plan in place to optimize the transition.

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Step 1. Determine Your Goals

Understanding what you hope to achieve is crucial to successful cloud migration. Identify the factors driving your move to the cloud and how you’ll determine if you’ve reached your goals. Is your organization looking to:

Step 2. Plan Your Environment

The next stage in developing your cloud migration strategy involves planning your target environment in the cloud. This can include selecting a cloud provider – [1] 87% of organizations use a multi-cloud strategy today, so don’t assume your current cloud environment is the right option for new migration plans.

Take an inventory of your data, applications, systems, and infrastructure to determine what will be included in your cloud migration and what will remain in the current environment. Identify any dependencies and data flows that will affect (or be affected by) your transition to the cloud.

Step 3. Build Your Cloud Migration Roadmap

Once you’ve identified what is involved in your cloud migration plan and where it will move to, you can start planning how the transition will go.

  • Document performance, challenges, and requirements of all relevant infrastructure
  • Review compatibility between your existing and target environments
  • Plan the order of your migration tasks, accounting for dependencies and complexity
  • Determine milestones for each step in the cloud migration process

Step 4. Implement Your Plan

With your cloud migration goals and roadmap in place, you can begin the task of migrating your assets to the cloud. Working with an integration solutions provider, you’ll need to:

  • Replicate all master data so that existing endpoints can be adjusted and reused
  • Decouple systems – resist the urge to transform monolithic legacy system components into microservices, which can increase migration complexity and cost
  • Ensure your target cloud environment, network, and existing systems are connected and communicating
  • Migrate applications and data, testing accessibility and functionality frequently

Step 5. Validate Your Cloud Migration

When every step of your cloud migration project plan is complete, it’s vital to validate the success of your transition before going live with the changes. Your new cloud environment should now be an exact copy of your production environment, allowing for rapid testing to confirm all critical services are up and running and all data is accessible.

Step 6. Replicate Transactions and Go Live

Transactional histories can be migrated incrementally or in a single operation – your strategy should be determined by the volume and location of your data. Once transactions are replicated, you can flip the switch and adopt the replica environment created in the cloud for production. Shut down integrations relating to the on-premises environment and develop a plan to decommission them.

Integration is the Key to Cloud Migration Success

Integration bridges the gap between your current capabilities and what you hope to achieve in the cloud, reducing the risk associated with cloud migration strategies.

Digibee has developed an Integration Platform-as-a-Service solution that makes it easier for your team to free data from legacy systems and achieve your cloud goals, whatever they may be. Our low-code, intuitive interface simplifies the integration process so developers of all skills levels and experience can create integrations that maximize the value of your investments in the cloud.

Our 2023 State of Enterprise Integration Report highlights the important role integration plays in today’s cloud migration strategies. Download your complimentary copy today or book a no-obligation demo to see our solution in action.


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Top Findings: Digibee’s 2023 State of Enterprise Integration Report – System Downtime

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In 2023, Digibee conducted our second annual State of Enterprise Integration survey, reaching out to one thousand CTOs, CIOs, system architects, and web developers in North America. 

In each blog post in this series, we examine a top finding in the report, as identified by your peers. Today we dig deep on the impact of system downtime when implementing an integration platform.

Integration and the 360 Degree Customer View

Creating a positive customer experience is a key to any business success story. It is a highly iterative and circular process, relying on the quality of communication between the business and customer. With proper customer experience management a business learns where they have met, exceeded, or fallen short in meeting their customer’s needs, and these insights become integral to improving revenue and future performance.

Building a 360 degree customer view—a comprehensive consolidated collection of all of a customer’s data—is an extremely valuable tool in this process of accurately capturing customer behaviors that may indicate opportunities for improvement.

It goes without saying that an improved customer experience is also a huge benefit to the customer themselves… they don’t want to have a poor experience with your business any more than you want them to!

Research shows companies that shift to a more customer-first approach increase revenues by a factor of 3.5. But there’s also a growing sense that customer service can’t be done the old way in a world of changing consumer needs and technology like artificial intelligence, which has the potential to make dramatic improvements.

Forbes Customer Service Is Improving For Many Americans, And Here’s Why

>> Book a personalized demo with our team of experts and see how Digibee’s iPaaS will bring efficiency to your business. 

Customer Service vs Customer Experience

Customer service revolves around a purchase, involving interactions before, during, and after a transaction. 

Customer experience is a broader term that refers to the overall impression a customer has of a business. This experience encompasses not only the customer service interactions, but all other impressions in the customer journey and could include anything from seeing an ad for the brand, downloading their app, joining a loyalty club, leaving a review, or interacting with a brand’s social media content. 

An optimized customer experience successfully incorporates all of (or at least most of) these interactions.

4 Key Benefits of an Integrated Customer Experience Strategy

Although customer experience will always bridge both the online and offline spaces, the shift towards digital commerce in the past decade has caused a customer experience transformation. More digital interactions mean more data, and that has prompted a huge increase in customer experience metrics now available for businesses to aggregate, analyze and act on. 

Using integration to harness this data has provided opportunities for businesses to construct a far more accurate and nuanced 360 degree customer view. Using these insights as the foundation for your customer experience strategy empowers a positive customer journey that is beneficial for the business and customer alike:

Improved Insights

This opportunity for a 360 customer view hinges on the ability to capture all that data and then turn it into meaningful information—a challenge that is only set to grow alongside the huge data sets you rely on. Not only can smart integration support the increasing size of the data sets, it is also the best solution for handling the other main pain point a business will encounter with this data: it is generated from many disparate sources and systems. 

Integration connects those systems to see how a customer journey truly unfolds across an omnichannel experience. This accurate “big picture” view is foundational to constructing the right solution for your customers.

Seamless Omnichannel Customer Experience

While it is important for a business to see how a customer’s journey unfolds as they move between different channels, ideally the customers themselves should be only scarcely aware that the messaging is following them as they move. From promo email to Instagram feed to every one of the microservices powering your website, for them, it should feel like a seamless experience of your brand and your business. 

Hyper-Personalization

Through integration, a customer’s historical interactions such as recent purchases, browsing on the site, even previously abandoned carts, can be drawn upon to deliver a personalized customer experience in real time that is tailored to the unique preferences, needs, and behaviors that are communicated via a collection of actions. Tools can be integrated that make use of this data to recommend products of interest, or offer discounts and loyalty rewards to increase engagement. 

A well-executed personalized customer experience reduces the friction a customer might otherwise ensure in locating items they want, meaning fewer barriers between them and a successful purchase.

Stellar Service (even if something goes sideways)

Every challenge can potentially present an opportunity. Though counterintuitive, integration can help elevate a customer’s experience with a business when the customer runs into issues. Through empowering a business’ employees (or even AI chatbots!) to quickly and easily access the information needed to further the customer journey, intelligent integration provides the flexibility to swiftly course-correct even within an omnichannel customer experience. 

This can take the form of a customer service agent being able to pull up a client’s history to resolve a warranty issue without them having to dig for a physical receipt, or a store clerk being able to find a desired out-of-stock item and ship it to a customer’s home. This ability is incredibly valuable in preventing churn and can even turn potential negative client experiences into positive ones.

Digibee for Customer Experience Optimization

If you’re considering integration to maximize your customer experience solutions, partner with Digibee. With real-world experience helping businesses like Payless integrate the retail information systems of 200+ stores in 15 countries, we understand what you need to support your customers, whoever and wherever they are. 

Because we know a business can’t just close their shop for updates, we have flexible integration solutions that allow you to run your legacy systems in tandem with new platforms for business continuity and a seamless customer experience.

Learn more about how Digibee can support customer experience management, book a demo to see our solution in action.

Digibee 2023 State of Enterprise Integration Report: The stories behind the data

Our second annual survey of the enterprise integration market was published today, unveiling some intriguing insights and generating plenty of discussion. 

In reviewing the survey results, I was struck by one constant. Most organizations now consider integration to be a core requirement for their digital transformation initiatives. In fact, coupled with cloud migration (a critical enabler in most modernization projects), digital transformation is the top integration objective in the survey, with almost 30% of respondents ranking it number one.

This is an amazing result, especially when you consider that just a few short years ago, the majority of enterprises were still on the fence about implementing iPaaS technology.

What is Cloud-to-Cloud Migration (and Why Should You Care)?

Cloud-to-cloud migration is exactly what it sounds like. It’s the process of moving digital assets (data, applications, etc.) from one cloud environment to another. 

You’ve probably read more articles than you’d like to admit about the how, why, and when of moving your systems, data, and applications to the cloud. But cloud-to-cloud migration? Try finding information on that, and your searches will probably yield a lot fewer results.

Google search results on cloud-to-cloud migration tend to just ignore what it interprets as a redundant “cloud” in your query and steer you back toward the benefits of moving to the cloud and comparisons between public, private, and multi-cloud solutions. 

Digging into types of cloud migration leads to disagreement on how many types there are – all focusing on types of migration from an on-premise system to the cloud. (Some mix of rehosting, redeployment, repackaging, refactoring, repurchasing, retiring, and retaining, for the record.)

So what is cloud-to-cloud migration? And why would anyone bother with it?

>> Book a personalized demo with our team of experts and see how Digibee’s iPaaS will bring efficiency to your business. 

What Drives Cloud-to-Cloud Migration?

If you’ve made the move to the cloud already, why would you bother doing it all again? Even the smoothest, most straightforward transitions still come with a level of stress. Who comes out on the other side of what can be a time-consuming, disruptive project and says, “hey, let’s do that again!”

Obviously, I’m exaggerating. No one is just moving all their data and applications from cloud to cloud in a high-stakes game of Frogger. But companies are embracing cloud-to-cloud migration – more often than you might think. Why?

Multi-Cloud is a Thing

Just about every company uses cloud in some form. And 87% of organizations have embraced a multi-cloud strategy. With multiple cloud environments on the go, the odds are high that sometimes you’ll move things from one to another, so cloud-to-cloud migration is more common than Google would lead you to believe. But what’s driving inter-cloud traffic?

Not All Clouds are Created Equal

Your business is continually evolving and changing – and what you need from a cloud environment will fluctuate too. Not every cloud environment is suitable for every use case (hence the widespread adoption of multi-cloud strategies), and that’s where cloud-to-cloud data migration comes in.

Cloud service providers have different strengths and varying weaknesses, just as you have varying priorities for the systems that live in the cloud. Those differences can make a strong business case for cloud-to-cloud migration.

1. Cost

Not all cloud environments are set up to support the same needs. A cloud solution designed for storing a lot of data that rarely moves won’t offer the best rates if you suddenly want to upload and download data regularly, for example.

2. Security or Compliance

Business-critical information or sensitive customer data must be stored in a cloud space that can meet specific standards. If the environment you started in can’t meet those requirements, you may opt to migrate vital data elsewhere.

3. Performance and Reliability

The environment you chose for its high levels of security may not deliver the performance you need for heavily used applications. Any customer-facing systems you have hosted in the cloud need elevated levels of performance and minimal downtime.

4. Features and Capabilities

If the features or capabilities of your cloud environment don’t match your changing goals or needs, you may have to find a new solution. The need for more control, increased transparency, or better integration between systems all fall into this category.

Cloud-to-Cloud Migration Challenges

Because cloud-to-cloud migration doesn’t come with any of the issues that can affect on-premise-to-cloud migrations, many of the challenges typically associated with migration don’t apply. You’ve (presumably) already developed a cloud strategy and laid out what you hope to achieve with migration. You understand cost, security and compliance, and technical needs, and hopefully, secured organizational buy-in for use of the cloud. But that doesn’t mean moving from one cloud to another is guaranteed to be hassle-free.

The main challenges associated with cloud-to-cloud migration are both related to the basic concept of change, and the pain it can induce:

  • Platform limitations – Different cloud environments have varying rules for how data is handled, and thus each has distinct limitations. Before you embark on a cloud-to-cloud data migration, it’s essential to ensure the target environment will meet all your requirements.
  • User Experience – Change is hard. Even a carefully orchestrated migration between cloud environments can impact the user experience. Files deleted before a cutover may reappear in the new environment, frustrating or confusing your users.

How to Optimize Your Cloud-to-Cloud Migration

There are compelling reasons to support cloud migration – and there are challenges that make the process unappealing. If you’ve decided, for whatever reason, that moving assets from your existing cloud environment to a new digital space is right for you, there are steps you can take to minimize pain and disruption. Conveniently, most of these steps are the same ones you took (or should have taken) when you migrated to the cloud in the first place:

  • Set operational goals and expectations
  • Ensure you understand the motivations for migrating
  • Research and analyze environments to find one that meets your expectations
  • Identify risks associated with the transition
  • Develop a migration plan that mitigates risk and minimizes disruption to all users

At Digibee, we’ve developed a low-code iPaaS that can help you make cloud-to-cloud migration easy and pain-free. The flexible, scalable and reusable elements of Digibee iPaaS ensures that moves to the cloud, or migrations from cloud to cloud, happen seamlessly.

See for yourself. Give us your cloud to cloud use case scenario, and book a no-obligation demo (your choice of 15, 30, or 60 minutes) to learn how our solution can simplify the migration process.

The Case for Composable Commerce – 3 Signs it is Right for Your Company

If your company went through a digital transformation during your tenure, and it was a huge painful and complicated affair for everyone involved, we have some unwelcome news for you… you should consider doing it again, and sooner rather than later.

This suggestion doesn’t come from some digital schadenfreude, rather because many businesses should be examining a transformation to composable enterprise architecture for the sake of their long-term success in the face of an ever-changing technological landscape. In this blog, we aim to detail the benefits of such a strategy, and advice on taking pain, time and expense out of the process.

At this point, composable architecture has been a hot topic for several years now, and has proved itself to be much more than some passing fad. Gartner reported back in 2020 that “Composable Commerce Must Be Adopted for the Future of Applications”, and continues to highlight its importance. In Gartner’s Top Technology Trends of 2023, composability is an assumed part of the technology landscape.

>> Book a personalized demo with our team of experts and see how Digibee’s iPaaS will bring efficiency to your business.